Display & Video 360 will not count impressions for companion creatives separately.
You can include companion creatives within the video creative's XML file.The companion will sync to Display & Video 360 along with the creative. If you sync in-stream video creatives from Campaign Manager 360, you can add companion creatives to them. If you upload and host video creatives in Display & Video 360, you can assign display creatives (image or HTML5 assets) as companions. Most exchanges sell video companions as a "complementary" ad unit which may not be guaranteed to serve. Preview it and make sure preview duration is the same as the video duration found in the identification section of the creative.ĭisplay & Video 360 uses an HTML5 VPAID adapter for Active View measurements for video ads. If the creative is synced from Campaign Manager 360, open the Campaign Manager 360 placement and find the creative.In Display & Video 360, preview the creative and make sure the preview duration matches the duration found in the video options section of the creative details page.This can cause the video to be cut off before the end. If the duration is incorrect, the creative may be delivered into an ad slot with a shorter duration. Moat sets the duration for the new VAST created when the tag is wrapped, and Display & Video 360 will bid on this duration. To avoid delivering your Moat-wrapped video with the wrong duration, confirm that Moat sets the correct duration when wrapping the tag. This might result in some metrics specific to each version of VAST, such as skips offset for VAST 3.0 and VAST 4.0, not being available for a creative. Display & Video 360 wraps the tags according to the VAST 2.0, VAST 3.0, or VAST 4.0 specification based on the requirements of each individual exchange. Note that it will open in a new window.ĭisplay & Video 360 accepts third-party VAST tags containing VAST and VPAID creatives. Make sure the creative has a landing page URL set. Portrait/vertical videos must have an aspect ratio of 9:16 (for example, 360 × 640) or 3:4 (for example, 480 × 640).Landscape/horizontal videos must have an aspect ratio of 16:9 (for example, 640 × 360) or 4:3 (for example, 640 × 480).Note: For longer videos (anything 60 seconds or greater), check with your inventory source ahead of time about any constraints concerning file sizes or inventory availability. For example, a 30-second video ad slot would allow for video ads up to 33 seconds. Most publishers allow videos to be within a 10% threshold of their limits. The duration of all videos rotating in a Display & Video 360 creative must be within 10% of the length of the longest video in that creative. For example, if you have a 22-second-long video creative, your creative would meet the requirement for being able to serve to 30-second inventory. Videos don't need to be the maximum length allowed by the inventory to serve correctly.
Video inventory supports a variety of durations, such as:
For third-party VPAID creatives, follow the instructions in the "Third-party VAST tags" section below. VPAID creatives must be uploaded in Studio and synced through Campaign Manager 360. Display & Video 360 does not support direct upload of VPAID creatives. You can also use VAST wrappers, but we recommend limiting to only 2 wrappers to avoid issues with serving on exchanges.ĭisplay & Video 360 supports HTML5 VPAID using the VPAID 2.0 specification. File name can't be longer than 50 charactersĭisplay & Video 360 supports the VAST 2.0, VAST 3.0, and VAST 4.0 specifications.However, individual exchanges may have different maximum file sizes, so plan accordingly. Always upload a source file with the highest possible specifications you have available so that Display & Video 360 can transcode the asset into as many serving files as possible. Video creatives hosted by Display & Video 360 can be up to 1 GB, while the maximum size for transcoded serving files is 10 MB. To run on Display & Video 360, all creatives must follow the creative content and policy guidelines.
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